Local News Initiatives Pay Off In Spades, With The Right Megaphones

Leaders from Graham, Tegna, Cox and Gray told a TVNewsCheck webinar last week that station projects with a strong local value proposition — and a deeper collaboration between the newsroom and creative services — can yield remarkable audience engagement.

TVN Webinar: Reinventing The Relationship With Local Audiences

Marketing leaders from Cox Media Group, Graham Media Group, Gray Television and Tegna will discuss projects that get to the heart of localism and how they’ve successfully built high audience engagement around them in a TVNewsCheck Working Lunch Webinar on July 13. Register here.