EXECUTIVE SESSION WITH KNOWDIGITAL'S SAM MILKMAN
Local News Lost In Digital Translation
KnowDigital recently released its “Challenges in News Migration to Digital Media” report that found that traditional media was failing on multiple fronts when it comes local news online. Company president Sam Milkman discusses the advantages and disadvantages of staying tightly aligned with the legacy platform online, the difficulty of translating popular on-air talent into consistent online drivers and the need to build a site from the perspective of consumer needs first.
