In just over two years, Hearst Television’s Very Local streaming service has built a library of dozens of titles and more than 500 original episodes. VP of Programming Laura Ling explains how the streamer makes cable-quality shows at scale and on a lean budget. A full transcript of the conversation is included.
In this new role, she oversees the strategy and team responsible for new, locally focused original programming for Very Local, which Hearst Television launched in 2021 to provide original non-scripted programming across genres with a focus on production in Hearst Television’s more than two dozen local media markets.
