Netflix’s entry into the ad business could give the connected TV business a big boost. Mark Zagorski, CEO of DoubleVerify, a top CTV measurement and verification company, said a Netflix with ads could grow the market for CTV ads by 30% to 50%, with Netflix attracting 40 million ad support subscribers right out of the gate.
TVNewsCheck‘s Michael Depp talks with Vikrant Mathur of Future Today, Pierre Marc-Diennet of Lotame and Mark Zagorski of DoubleVerify about Nielsen’s $16 billion sale to a private equity consortium and what it means for the company’s future and the broader landscape of TV measurement.
