A new report by the Media Insight Project finds that 60% of Americans between 16 and 40 pay for or donate to news. Those rates are higher for older millennials than Gen Z, according to the project, which is a collaboration between The Associated Press-NORC Center for Public Affairs Research and the American Press Institute. Researchers surveyed nearly 6,000 people and found that 51% of Gen Z pay for or donate to some type of news content, compared to 67% of older millennials.
The person who shares a news story on social media is more important than the story’s actual source in determining whether readers believe it, a study by the Media Insight Project has found.
Three-fourths of African-American news consumers and two-thirds of Hispanics have doubts about what mainstream media report about their communities, according to a survey released Tuesday by the Media Insight Project. And while most say it’s become easier to get news generally in the last five years, few feel the same way about news regarding their own community, the survey said.
A new study finds Americans of all ages are charting their own paths across a media landscape that no longer relies on front pages and evening newscasts to dictate what’s worth knowing.
They still pay heed to serious news even as they seek out the lighter stuff, according to the Media Insight Project.