Sharers, Not Authors, Found Key To Social

The person who shares a news story on social media is more important than the story’s actual source in determining whether readers believe it, a study by the Media Insight Project has found.

What Makes People Trust And Rely On News

MEDIA INSIGHT PROJECT SURVEY

Blacks, Hispanics Doubt Media Accuracy

Three-fourths of African-American news consumers and two-thirds of Hispanics have doubts about what mainstream media report about their communities, according to a survey released Tuesday by the Media Insight Project. And while most say it’s become easier to get news generally in the last five years, few feel the same way about news regarding their own community, the survey said.

Poll: People Still Seek ‘Meaty’ News

A new study finds Americans of all ages are charting their own paths across a media landscape that no longer relies on front pages and evening newscasts to dictate what’s worth knowing.

They still pay heed to serious news even as they seek out the lighter stuff, according to the Media Insight Project.