Meredith’s MNI Using TV To Sell Targeted Ads

In the COVID-19 infected economy, every little bit helps for small business, and Meredith Corp. and its MNI Targeted Media division have launched an ad campaign pitching that a small investment in targeted advertising can yield pretty big results. The ad campaign uses the theme “I Believe.” Spots show a tire dealer who generated $12,000 in profit within a month of running a campaign with MNI.

MNI Targeted Media Launches MOTTO

MNI Targeted Media, a division of the Meredith Corp. and its targeted media strategy, planning and buying company, today launched MOTTO (MNI OTT Optimization), its over-the-top optimization platform that it says provides “unprecedented, near real-time conversion indicators for connected TV (CTV) and OTT advertising.” According to eMarketer, OTT spending is expected to hit $5 billion in […]