Viacom Inc is trying a new tactic in its multi-front effort to win back younger U.S. viewers ditching expensive cable TV packages: seeking deals directly with mobile phone networks. Viacom already has mobile agreements in other countries. Now, it is in talks with U.S. carriers to see if it can execute a similar strategy, Viacom CEO Bob Bakish says.
NAB’s Patrick McFadden: T-Mobile “has a small problem with accuracy, or what some might call the truth. Let’s not forget that T-Mobile is the company that went to absurd lengths in stomping its magenta sneakers about the need for the FCC to set aside spectrum in the incentive auction for everyone not named AT&T and Verizon, going so far as to come up with the world’s most pathetic superhero movie to try to make its point.”