Only 144,000 viewers separated GMA from Today in total viewers. This is the second week in a row that the separation between the two shows has been less than 150,000 viewers.
ABC’s Good Morning America and NBC’s Today have been engaged in a fierce back-and-forth for the top spot in the key of demo of adults 25-54 for the fourth week in a row.
NBC’s Today claimed Thursday that it trumped the Walt Disney network’s Good Morning America in total viewers for the first time in a non-Olympics week since 2012, the latest twist in the scorched-earth battle between the two networks to dominate the morning-news audience and lock in millions in extra advertising dollars.
