NBCU Intros National Programmatic Ad Buys

The company’s NBCUx digital programmatic platform expands to include its broadcast and cable entertainment linear TV inventory.

NBCU Enhances Its Programmatic Offerings

NBCUniversal today launched NBCUx, a comprehensive programmatic digital advertising sales offering devoted to increasing its clients’ opportunities using programmatic technology. NBCUx offers a combination of data-enabled targeting alongside NBCUniversal’s premium digital display, mobile and video content across its portfolio of entertainment, news, sports and Hispanic digital properties, which reach more than 100 million unique visitors.