The company’s NBCUx digital programmatic platform expands to include its broadcast and cable entertainment linear TV inventory.
NBCUniversal today launched NBCUx, a comprehensive programmatic digital advertising sales offering devoted to increasing its clients’ opportunities using programmatic technology. NBCUx offers a combination of data-enabled targeting alongside NBCUniversal’s premium digital display, mobile and video content across its portfolio of entertainment, news, sports and Hispanic digital properties, which reach more than 100 million unique visitors.
