A week after Kantar looked to offer cross-platform ratings in the U.K. that would serve as a currency, Nielsen has begun testing a service there that debuted in the U.S. last year. Its Cross-Platform Campaign Ratings tracks exposure on TV and online platforms, offering insight into how many people saw an ad on just one platform or more than one.
Nielsen Cross-Platform Campaign Ratings
May 8, 2024
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Editor on Duty: Mark K. Miller
