National Research Group began laying off employees Thursday as Nielsen prepares the company for a sale. Sources said talks have been ongoing to sell the research unit. In June, Nielsen hired banker Jordan Edmiston to explore a possible sale of NRG, which is one of the largest companies in entertainment that provides market research — that critically important film tracking — to the movie studios.
Nielsen Research Group
December 6, 2023
Editor on Duty: Mark K. Miller
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