NBC and its affiliates have worked out an arrangement that will give affiliates 90-second cut-ins during daytime network coverage of the Paris Olympic games. Affiliates will be able to use the cut-ins to promote their local news in front of Olympic-sized audiences. On some weekdays, the cut-ins will appear during an afternoon break at about 5 p.m. — around the time viewers would normally tune in to early-evening local news programming.
Savannah Guthrie and Hoda Kotb will also be part of the Olympics opening ceremony coverage, set to take place around the River Seine in Paris.
NBC will have at least nine hours of weekday daytime coverage, expanding to at least 11 hours on weekends. With Paris six hours ahead of New York, the marquee finals will air live in the morning or late afternoon. NBCUniversal’s Peacock streaming service will have every sport and event live, including all 329 medal events, from July 26 to Aug. 11, 2024.
The new agreement, NBCU says, “demonstrates the value of big media and big tech aligning to super-serve audiences the content they love and want, while providing incremental reach and scale for advertisers.”
