COVID-19 has had numerous tectonic effects on broadcast technology vendors, from accelerating a move to IP- and cloud-based systems to making for much uncertainty and probable consolidations ahead.
In the pandemic rush to transfer legacy tape archives to the cloud, media companies may be overlooking potential pitfalls.
Coronavirus-necessitated remote workflows have spun up quickly and reliably to allow TV stations to keep broadcasting during the pandemic. There’s reason to believe they’ll stick around after the crisis subsides. Above: Avid Edit On Demand provides a full virtual production environment in the cloud, including Media Composer software and Avid NEXIS storage. (Source: Avid)