Polarization, Not Presidential, Drives Political Revenue In ’24

Campaigns and PACs are also spending on down-ballot races and issues, say executives from NBCUniversal Local, E.W. Scripps, Sage Media Planning and WideOrbit during a TVNewsCheck webinar last week. Pictured (clockwise from top left): moderator Paige Albiniak, TVNewsCheck; Bobby Mushroe, Sage Media Planning; Will Hildebrandt, NBCU Local & Telemundo; Samantha Osborne, E.W. Scripps; and Sean Harrington, WideOrbit. Watch the full video here.