Snapchat is partnering with four news discovery platforms to help news organizations better comb through the billions of videos and photos posted daily to the platform. The partners are NewsWhip, Storyful, SAM Desk and TagBoard, and news organizations with subscriptions to them will have full access to publicly-available Snaps.
Google’s pain may be Rupert Murdoch’s gain. Murdoch’s News Corp. is introducing a new service to ensure online ads don’t appear next to fake news or offensive videos, marking the latest salvo in the billionaire media mogul’s long battle with the world’s biggest search engine. News Corp.’s Storyful unit, which filters through the firehose of social media for publishers and brands, will track websites known as purveyors of fake news or extremist content and share that list with advertisers, who can use it to keep ads from appearing in controversial places.
Platforms Changing Content Discovery Game
The CEOs of Taboola and Storyful, both major content discovery platforms, say that platforms like Facebook are having a massive impact on the discovery process. But while playing ball with such platforms is unavoidable, old tools like email and new ones like VR and messaging may offer powerful alternatives.
Rebekah Brooks, the former CEO of News Corp.’s U.K. subsidiary, will return to work under Rupert Murdoch eight months after being cleared of phone-hacking charges. Brooks, 46, will rejoin Murdoch-controlled News Corp. to take a senior role with Dublin-based Storyful, a startup that helps newsrooms find and vet video content from across the Web, according to a person familiar with the matter.
The newspaper publisher will use Storyful’s tools to drive engagement and revenue across News Corp’s businesses. The social news agency will operate as a standalone business unit within News Corp and will continue to work with its existing clients.
