Disney, WarnerMedia, Discovery Fixate On Sub Counts, But Bottom Line Begins To Toll

The streaming business is about to get a lot more expensive, if early signs of subscriber interest in premium content on HBO Max and Disney Plus force competitors to ante up to attract and keep subscribers. The question is, can the legacy media companies spend enough on streaming content to keep pace with Netflix’s global audience and the near-bottomless wallets of Apple and Amazon.

Hulu To Hike Live TV Subscription Price

Days after Disney CEO Bob Chapek praised Hulu’s live TV offering during the company’s quarterly earnings call, the company notified customers of a significant price increase. As of Dec. 18, the package including more than five dozen networks will cost $64.99 a month for both current and new subscribers, up 18% from the previous rate of $54.99.