Addressing one of the most important, complex, and dynamic commercial issues impacting the global Pro AV industry, Audinate announced the actions it is taking to minimize and mitigate the impact […]
Concerns about the digital supply chain is the number one transparency issue for advertisers according to new research from ID Comms. Media and marketing consultant and auditor ID Comms is out with a new report on transparency that finds that the biggest issue for advertisers right now is a problematic digital supply chain.
Ad sales executives say that after a gangbusters upfront, fourth quarter scatter got off to a slow start, then had an early spurt as retailers wanted to get shoppers into their store now before facing the possibility of bare shelves. Advertisers are also looking to move some of the fourth-quarter inventory they bought in the upfront into the first quarter, when they’re hoping to have more goods for sale. MoffettNathanson research analyst Michael Nathanson Research also expressed concern that supply chain issues will affect media company revenues. (Freepik photo)
