Lotame, the global technology company that makes customer data smarter, faster and easier to use, has adopted Unified ID 2.0 (UID2) technology to help enhance cross-channel data interoperability. Pioneered by […]
Demand-side platform/DSP The Trade Desk has integrated a new suite of AI-powered audience segments from Proximic by Comscore that allow for capturing TV ad exposure down to the local level for political campaign audience targeting.
FuboTV said that it saw ad spending on its streaming platform grow rapidly since it started using Unified ID 2.0 to make transactions on The Trade Desk’s platform. FuboTV became the first Unified ID 2.0 connected TV partner in February.
Disney Advertising and The Trade Desk said they made a deal that will make Disney’s addressable advertising more widely available via programmatic channels. The companies will also be collaborating on audience data, with Disney’s Audience Graph being integrated with Unified ID 2.0, the open source identity framework being championed by The Trade Desk.
