CBS To Debut Three Remixes Of Its Iconic ‘This Is CBS’ Tagline During Grammys

If you’ve watched CBS in the past several months, including during the Super Bowl, you’ve probably heard the network’s new five-note mnemonic. The cue now appears in most CBS promos and IDs and has become CBS’ audio signature, often paired with the classic network tagline “This Is CBS.” Now, CBS is taking the mnemonic a step further, hiring dance music DJ and producer CID to create three new songs that incorporate both the five-note cue and old audio of a network announcer intoning, “This … Is CBS.”