To further boost the impact of Threads, Meta is offering influencers and high-profile creators $5,000 to post on its decentralized X competitor app, according to a screenshot shared by social media expert Matt Navarra. In a breakdown provided by Meta, the tech giant clarifies that the Threads bonus “is an invite-only bonus program,” adding that “if you are invited, you will receive a pop-up notification and an invite that appears in your Professional Dashboard on the Instagram app.”
Apple said it removed WhatsApp and Threads from its China app offerings Friday on Beijing’s orders, amid technological tensions between the U.S. and China.
The program will roll out next year, according to executives.
A web version of the new text-first app is one of the features users have asked for and could help it compete with X after decline in usage.
In a letter Wednesday to Meta CEO Mark Zuckerberg, Alex Spiro, an attorney representing Twitter, accused Meta of unlawfully using Twitter’s trade secrets and other intellectual property by hiring former Twitter employees to create a “copycat” app. The move ramps up the tensions between the social media giants after Threads debuted Wednesday, targeting those who are seeking out alternatives to Twitter amid unpopular changes Musk has made to the platform since buying it last year for $44 billion.
Here’s what to know about Instagram’s new app for public conversations and how it differs from Twitter.
Meta, which owns Facebook and Instagram, teased a new app called Threads that is set to take on Twitter for real-time digital conversations.