Executives from NBCUniversal Local, Disney Advertising Sales Local, E.W. Scripps, Tegna and Ticker News shared their insights and experiences in maximizing streaming revenue and the most promising pathways to growth at a TV2025 session. Despite the expected election year bonanza, there are challenges. Among them: the lack of consensus about what currency should be used for transactions.
Leaders from Gray Television, Graham Media Group, Morgan Murphy Media and Ticker in a TV2025 panel this week shared how they’re already experimenting with using generative AI in news production and the guardrails they’re developing around its use.
