Dave Jorgenson produces twice-daily posts geared to young audiences on nascent social video platform TikTok. In 10 months, he’s gained 400,000 subscribers there and tens of millions of views of his witty short videos, including tips on coronavirus hand washing and handshakes.
How three broadcast journalists are experimenting with the wildly popular but quirky platform.
TikTok is not as well known as Instagram or Twitter, but WFOX’s Bridgette Matter thinks it may just replace them as the next big platform. That’s why the Jacksonville anchor/reporter jumped on board. Matter says that her station, like everyone else, talks about how important it is to interact with social media, but “no one’s focusing on TikTok … yet.”