MARKET SHARE BY PAUL GREELEY
WAPP Spells Marketing Success At KDFW
With over 800,000 downloads, the Dallas Fox O&O’s weather app is a big part of its promo strategy. Says John Kukla, creative services director: “When there’s bad weather in the forecast, we can respond with 15-20 digital billboards around the Dallas-Fort Worth metroplex. Web banners on our website and on social media, [all to] remind viewers that it’s going to a particularly WAPP-y day.”
