X

Elon Musk’s X Launches TV App As It Pushes Video Ambitions

The tech company told its corporate partners that the app “may include ads” in the future.

Missouri AG Sues Media Matters Over Its X Research, Demands Donor Names

Missouri Attorney General Andrew Bailey has sued Media Matters in an attempt to protect Elon Musk and X from the nonprofit watchdog group’s investigations into hate speech on the social network. Bailey’s lawsuit claims that “Media Matters has used fraud to solicit donations from Missourians in order to trick advertisers into removing their advertisements from X, formerly Twitter, one of the last platforms dedicated to free speech in America.”

Don Lemon Says Elon Musk Canceled His X Show, Hours After Interview Taped For Debut Episode

The former CNN host interviewed the tech mogul last week, with the chat set to be the launch episode of his new Don Lemon Show.

WWE Inks Deal With X To Stream ‘Speed’ Matches

The Elon Musk-owned social platform, previously known as Twitter, has signed a two-year deal with the WWE for a new exclusive weekly video series. Called WWE Speed, the concept will feature timed matches meant to be completed in five minutes or less.

Tucker Carlson Says He’s Interviewing Putin

Former Fox News host Tucker Carlson said in a video posted to X on Tuesday that he is in Moscow to interview Russian President Vladimir Putin. Putin rarely gives interviews, particularly to Western journalists. Carlson, however, is cited frequently on Russian state TV because of his opposition to U.S. support for Ukraine’s war effort, embrace of other Russian-friendly narratives and criticism of President Biden. Carlson said the interview would air “unedited” on his website and on X. He also accused the mainstream media of a pro-Ukraine bias and unwillingness to cover Putin’s point of view.

How X Is Trying To Win Over Influencers

Linda Yaccarino, the chief executive of the platform formerly known as Twitter, is relying on her TV industry ties to recruit established stars to the site.

Musk’s X Pledges 100-Person Office In Texas To Police Content

Elon Musk’s X, the company formerly known as Twitter, is planning to build a new “Trust and Safety center of excellence” in Austin, Texas, to help enforce its content and safety rules. The company aims to hire 100 full-time content moderators at the new location, according to Joe Benarroch, head of business operations at X. The group will focus on fighting material related to child sexual exploitation, but will help enforce the social media platform’s other rules, which include restrictions on hate speech and violent posts, he added. The company did not specify when this new center will be operational.

Elon Musk Is Spreading Election Misinformation, But X’s Fact Checkers Are Long Gone

Civil rights lawyers and Democrats are sounding alarms about Mr. Musk’s claims about voting. The Biden campaign called his posts “profoundly irresponsible.”

Popular YouTube Influencer Uploads First Video To X, Testing Musk Ad-Revenue Plan

Don Lemon To Launch New Show On X

X Stock Value Down 71% Since Musk’s Takeover

X, formerly known as Twitter, has lost over 71% of its value since April 2022, when Elon Musk bought the microblogging app, according to mutual fund Fidelity, a shareholder in X Holdings. Fidelity — which contributed over $300 million to Elon Musk’s $44 billion takeover — originally marked down the company’s valuation in October, which decreased the value of its investment by nearly 65% over the first 11 months of Musk’s ownership.

News Headlines Return To X Months After Musk Removed Them For ‘Esthetics’

News headlines are back on X, formerly known as Twitter, nearly three months after the platform cut them, forcing users and news outlets alike to manually write them on articles shared to X — although the return of the feature comes with smaller, slimmed down headlines for reposted articles.

Elon Musk’s X Loses Bid To Block California Law Over Content Moderation Transparency

X argued that the law improperly compels speech in violation of the First Amendment and is meant to pressure social media companies to remove content the government deems objectionable.

The Year Of Social Media Soul-Searching: Twitter Dies, X And Threads Are Born, AI Gets Personal

Here’s a look back at some of the biggest stories in social media in 2023 — and what to watch for next year. Pictured: Characters removed from a sign on the Twitter headquarters building are piled on a street in San Francisco on July 24, 2023. (Godofredo A. Vásque/AP)

Suit Against Twitter Over Unpaid Bonuses Can Proceed, Judge Rules

A federal judge on Friday gave the go-ahead to a lawsuit against the social media company X, formerly known as Twitter, in which workers claim that the company promised but never paid millions of dollars in bonuses. (Noah Berger/AP)

Illicit Content On Elon Musk’s X Draws E.U. Investigation

The inquiry is perhaps the most substantial regulatory consequence to date of X, which has seen a rise in incendiary content on the platform, according to researchers.

AI & THE MEDIA

Bigots Use AI To Make Nazi Memes On 4chan. Verified Users Post Them On X

Netflix Resumes Advertising On X After Elon Musk Controversy

The streamer had joined a group of big brands to suspend ads on the platform after the billionaire agreed with an antisemitic post.

Report: Disney, Comcast Increase Ad Spend On Instagram After Dropping X

Big U.S. companies including Walt Disney and Comcast increased advertising spending on Instagram after pausing commercials on X last month, according to Sensor Tower, as marketers flee the Elon Musk-owned social media platform over antisemitic content. Disney (DIS.N) and Comcast (CMCSA.O) lifted their U.S. spending on the app owned by Meta (META.O) by 40% and about 6% respectively in the two weeks from Nov. 20, Sensor Tower data showed. Paramount (PARA.O), meanwhile, tripled its spending on Snapchat.

Bigots Use AI To Make Nazi Memes On 4chan. Verified Users Post Them On X.

As Advertisers Flee Musk’s X, Democrats Splurge On Political Ads

Democratic candidates, including Elon Musk’s most vocal critics, have spent over a million dollars to run thousands of political ads on X.

Elon Musk Twitter Takeover Lawsuit Gains Steam As Judge Advances Investors’ Claims

On Monday, a federal judge advanced a lawsuit from investors who say they suffered losses when they sold their shares in Twitter, now known as X, because of posts from Musk claiming the platform has a major issue with fake accounts and that he could wiggle out of the deal because of it. U.S. District Judge Charles Breyer found that several of Musk’s statements were false or misleading, in part, because he waived due diligence.

Elon Musk Restores X Account Of Conspiracy Theorist Alex Jones

Elon Musk has restored the X account of conspiracy theorist Alex Jones, pointing to a poll on the social media platform formerly known as Twitter that came out in favor of the Infowars host who repeatedly called the 2012 Sandy Hook school shooting a hoax.

Musk Wants Supreme Court To Lift Restrictions On Tesla Tweets

X Corp. owner Elon Musk on Thursday told the Supreme Court that a restriction on his ability to tweet about Tesla violates the First Amendment. The restriction, which he agreed to as part of a settlement with the Securities and Exchange Commission, prohibits Musk from tweeting about his car company without first obtaining approval from its lawyers. Such a restriction “is a quintessential prior restraint that the law forbids,” his lawyers say in a petition urging the Supreme Court to review the restriction.

X Working To Lure Smaller Advertisers As Musk Keeps Alienating Big Brands

The social media platform has had preliminary talks with Amazon to sell ads through the e-commerce giant’s ad-buying software.

Musk Calls For Bob Iger To Be Fired After Disney Pulls Ad Money From X

X boss Elon Musk called on Disney to “immediately” fire CEO Bob Iger on Thursday for allowing Mouse House ads to run on rival social media platforms that allegedly allowed child predators to target underage users. Musk’s escalated his feud with Iger — whom he told to “go f–k yourself” last week after Disney pulled its advertising from X — following a disputed report that its ads were running next to antisemitic content on the site formerly known as Twitter.

News Outlets Turn To Reddit As Musk’s X Descends Into Chaos

As Twitter continues to decline as a place to post news, media companies have been seeking out alternative platforms to promote their work, and more are turning to Reddit. But by promoting the article in a prominent snark subreddit, Business Insider’s Reddit account has raised questions about how media companies should navigate a new social media landscape dominated by freewheeling, self-policed groups.

Walmart The Latest Advertiser To Leave X

Walmart said on Friday it is not advertising on social media platform X, one of the latest brands to say it has dropped the Elon Musk-owned site. “We aren’t advertising on X as we’ve found other platforms to better reach our customers,” a Walmart spokesperson said.

Advertisers Say They Do Not Plan To Return To X After Musk’s Comments

Advertisers said on Thursday that they did not plan to reopen their wallets anytime soon with X, the social media company formerly known as Twitter, after its owner, Elon Musk, insulted brands using an expletive and told them not to spend on the platform.

X And Tivo Patent Holder Square Off In Dueling Lawsuits

X, formerly known as Twitter, is in a pair of legal battles with Adeia, an entity spun out of Xperi that holds a trove of patents, including property with ties to TiVo.

X CEO Linda Yaccarino Defends Musk’s Statement To Advertisers

Elon Musk’s “Go f–k yourselves” statement to advertisers leaving X was defended by the social media platform’s CEO, Linda Yaccarino, who said that the owner “offered an apology, an explanation and an explicit point of view about our position.”

Elon Musk To Advertisers: “Go F–k Yourself”

Elon Musk made plain his view of the widespread advertiser withdrawal this month from X, formerly Twitter at the New York Times DealBook Summit. “Don’t advertise,” he urged any marketer with misgivings. “Somebody’s going to try to blackmail me with advertising?! Blackmail me with money? Go f–k yourself. Go. F–k. Yourself. Is that clear? I hope it is.”

Linda Yaccarino’s Very Unmerry X Mess

The former NBCUniversal ad sales chief thought she could manage the mercurial Elon Musk. Her former colleagues are baffled at the result: “She let her ego get the best of her.” (John Staley photo)

Washington Post Latest To Pause Its Advertising On X

The decision follows owner Elon Musk’s bizarre embrace of the utterly debunked “Pizzagate” conspiracy theory on Tuesday.

X May Lose Up To $75 Million In Revenue As More Advertisers Pull Out

Internal documents show companies like Airbnb, Coca-Cola and Microsoft have halted ads, or may do so, after Elon Musk’s endorsement of an antisemitic conspiracy theory.

 

Nearly 300 Brands Have Slashed Advertising On X

Of nearly 261 companies that spent over $1 million on advertising on X/Twitter from January 2022 to October 2023, 86% of them have reduced ad spending on the platform, according to estimates from MediaRadar. Brand-safety concerns remain a major problem, according to the advertising research firm. Top 10 advertisers — including AT&T, Coca-Cola, General Motors, Capital One, Nike, and Bank of America — have reduced spending by 70% to 97%, according to the report.

Texas Attorney General Opens Investigation Into Media Matters For ‘Potential Fraudulent Activity’

Musk’s X Sues Liberal Advocacy Group Media Matters

X filed a lawsuit against the liberal advocacy group on Monday, saying it manufactured a report to show advertisers’ posts alongside neo-Nazi and white nationalist posts in order to “drive advertisers from the platform and destroy X Corp.”

Linda Yaccarino: ‘Deceptive Attacks’ Are Fueling X Advertiser Exodus

In a note to employees, the X CEO said that reports of antisemitic content on the platform come from a “misleading and manipulated article.”

Yaccarino On Hot Seat As Ad Execs Urge Twitter CEO To Resign