PROGRAMMATIC
Xaxis Names Nicolle Pangis COO
Nicolle Pangis, who began her career in a junior role at then-fledgling ad technology company 24/7 Real Media, has been named chief operating officer of Xaxis, the nearly $1 billion programmatic media company created by WPP, which acquired 24/7 Real Media in 2007.
Advertisers can now deliver ads to mobile devices — as well as tablets and laptops — that are complementary and simultaneous with ads on broadcast TV, courtesy of Xaxis Sync, a new service from Xaxis, a programmatic media and tech platform.
