A Case For The Positive Power Of TV News
Sometimes, a TV news report can move a viewer to make a difference. Here’s a story about how a feature from New York was seen by a viewer in Washington who got a shipment of musical instruments in Cleveland sent to a teacher who won the Grammy Award for Music Educator of the Year.
Picture Yourself In Memphis As CSD
WDAF Facebook Live Drives Half Million Likes
WDAF Kansas City wanted to thank its 500,000 Facebook fans with a special day of celebration. Problem was, as the day approached, it didn’t have a half million followers. The solution was a 24-hour Facebook Live marathon. “I don’t know that it’s been done before, but to go 24 hours straight on Facebook Live was quite the feat,” said Danielle Ray, WDAF’s creative services director.
WTTG Airs 2-Minute News Topical Teasing 10 Stories
Stephen Arnold Music Hits Right Notes Worldwide
WTTV Gives 10,000 Books To Indianapolis Schools
Megatrax Scores Music For ‘Thursday Night Football’
WKOW Comes To Aid Of Wisconsin Flood Victims
WTVD, Disney Raise $1M+ For Hurricane Relief
WLS Chicago Marks Its 70th Anniversary
Sinclair Broadcast Group will hold a relief effort, Stand Strong for the Carolinas, all day today encouraging viewers to help those struggling to rebuild. As part of the push, Sinclair will match the first $100,000 of the funds raised nationally.
The company will attempt to harness the influence of its Univision Creator Network (UCN), a group of online creators under the network’s brand, to drive conversation around the upcoming 11th season of its competition series Nuestra Belleza Latina that it hopes will lead audiences to its linear channel.
WLS Shows Its ‘Chicago Pride’ In Promo
The former NBCU integrated marketing vice president will be working under Sinclair’s Chief Revenue Officer Rob Weisbord.
Creative Promos For WSFL’s New Programming Schedule
300 Cars In WBNS Distracted Driving Event
WDTN Collects 500,000 Coats, And Counting
WTAE Feeds The Hungry On Its 60th Anniversary
WHO Turns Football Rivalry Into Week-Long Tailgate
WTVD Uses New Streetside Studio In News Promo
St. Jude Hospital Honors KSNV-KVCW
Denver’s KUSA Names Blair Nelson Marketing Dir.
Trading in cowboys boots for ski boots, Blair Nelson is making the move from Tegna’s WFAA in Dallas to Denver to head up marketing for KUSA. Prior to joining WFAA, she served in senior account management roles at several advertising agencies, leading campaigns for Chevrolet and MillerCoors.
Tribune Media’s NBC affiliate WHO Des Moines, Iowa (DMA 68), is packing up and moving out Monday morning for RVTV 2018, the station’s annual week-long Iowa/Iowa State tailgate party. The […]
Rachel Whetstone is leaving the top corporate communications job at Facebook and will take one running public relations for Netflix. Whetstone is the latest high-ranking executive to leave the massive social network in recent months. Her boss, Elliot Schrage, announced in June that he was planning on leaving the company; business development head Dan Rose said last week he was also departing.
As the political news around the Trump Administration heats up, TV news networks have been raising advertising and on-air promotions efforts over the last four months. From May 1 through Aug. 20, Turner’s CNN ran the most promos of any cable news network in the period — with some 8,631 airings of promotion spots for the channel, according to iSpot.tv.
NEW YORK (AP) — MTV is launching its first-ever midterm election drive to encourage young people to register and vote, hoping fans make voting a communal effort with their friends. […]