FTS Ups Jeffrey Zellmer To SVP Digital Operations

Jeffrey Zellmer today was appointed senior vice president of digital operations for Fox Television Stations. He assumes this role immediately, reporting directly to Jack Abernethy, CEO of Fox Television Stations.

In making the announcement, Abernethy said: “Jeff has been an integral part of the FTS team for over fourteen years and was a natural fit for this position. His creative and collaborative approach, coupled with his depth of experience and leadership, will continue to yield strong results across multiple digital platforms for our stations.”

Zellmer has been with the Fox Television Stations since 2007. Most recently, he was vice president of digital marketing and strategic partnerships for FTS since 2018. In this role, Zellmer led the overall digital branding, audience development, and partnership efforts for the Fox Television Stations group.

Previously, he was regional vice president of creative services. Prior to that, he held various roles at WAGA Atlanta, from executive producer of promotions, to promotion manager, creative services director and VP of creative services.

Zellmer said: “I’m honored to be entrusted with leading the digital efforts for the Fox TV Stations. FTS has proven itself a dominant force in the digital sector, and we will capitalize on the momentum of this success to grow our audience across all platforms.”

A graduate of Furman University in Greenville, S.C., Zellmer holds a Bachelor of Arts in communications.