Optimizing the Media Supply Chain for Content & Revenue
August 15 @ 1:00 pm - 2:00 pm EDT
Networks and station groups broadcasting live programming face a more complicated challenge when designing and building media supply chains that manage incoming commercials, shows and acquired video and then process it for distribution to many different outlets. Then there’s managing the signals that make up a live event broadcast. How are leading technologists tackling the challenges of live-to-air supply chains and what are they learning?
