EditShare Names Peacher N.A. Sales Director

EditShare, a provider of collaborative editing and shared media storage systems, appointed Jim Peacher its director of North American broadcast sales. Peacher, a business development executive with 25 years of experience in the broadcast industry, will be responsible for defining sales strategies that drive wider market-adoption of EditShare technology and workflows among broadcasters.

Prior to his appointment at EditShare, Peacher was VP of server sales for ASC/Leitch and director of North America, Europe, Middle East and Africa sales at 360 Systems where he was influential in establishing market presence and leadership for both Leitch and 360 Systems server product lines.