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Priceline To Ramp Up Its TV Ad Spending

The Wall Street Journal reports that Priceline Group has detailed plans to ramp up its worldwide TV ad blitz during the last half of the year as competition from its online rivals intensifies. While the Internet-based company's flagship brand made a name for itself with television ads featuring pitchman William Shatner, Priceline built itself into the world's most valuable travel company largely with precisely targeted and less splashy online marketing campaigns using Google's search engine and other channels. WSJ subscribers can read the full story here.

By TVNewsCheck | August 13, 2014 | 3:10 p.m. ET.
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