Fox Networks Names 2 Ad Sales EVPs

Fox Networks Group (FNG) today announced the promotions of two members of its advertising sales team: Audrey Steele to executive vice president, sales research insights and strategy; and Suzanne Sullivan to executive vice president, entertainment sales.

In their new positions, Steele will be responsible for leveraging the value of Fox audiences, engagement and attention to market the multiplatform sales and programming strategies of Fox broadcasting and cable entertainment.

Sullivan will oversee national sales and client solutions for the Fox Networks Group’s entertainment brands, leading strategy and execution of cross-network, multiplatform sales to maximize revenue and partnership opportunities.

FNG President of Advertising Sales Toby Byrne said: “I’m pleased to recognize Audrey and Suzanne for their outstanding contributions to the growth and success of advertising sales across the whole Fox portfolio. They both possess the unique skill set of leadership coupled with analytic and strategic thinking. Audrey’s contributions in the development of multiplatform tools, measurement tactics and sales positioning have been crucial as our organization has evolved. Suzanne’s sales experience and insight to marketplace dynamics make her a vital member of our executive team. Their dedication and focus on creative solutions has enabled Fox’s advertising partners to take full advantage of our bold programming and unmatched audience engagement.

Steele, who previously served as SVP, sales research and marketing for Fox Broadcasting, was a primary contributor to the development of Fox’s recently announced AIM suite of targeting tools. Prior to joining Fox, Steele was SVP of strategic media resources at Zenith Media.

Sullivan was most recently SVP, Fox Networks Group Sales working with key sales accounts across the Fox portfolio. She joined Fox Broadcasting as an account executive in 2005 and served as SVP, Eastern Sales for Fox Broadcasting Entertainment from 2011 to 2014.Prior to joining Fox, Sullivan spent 12 years in the media buying departments at BBDO and OMD…..