In the newly created slot, Dave Schwartz will have oversight of of the station group’s new business revenue, lead generation, direct response/longform sales, customer analytics and sales channel management.
Sinclair Broadcast Group today named Dave Schwartz to the newly created role of vice president of sales operations reporting to Rob Weisbord, chief revenue officer.
As VP of sales operations, Schwartz will be responsible for oversight of new business revenue, lead generation, direct response/longform sales, customer analytics and sales channel management.
Weisbord said: “Dave has considerable broadcast and sales experience that will help us immensely as we expand our sales channels beyond the local marketplace. Dave will also play a key role in helping the stations use our customer relationship management software and analytic tools to generate leads, develop new business and maximize revenue.”
Schwartz most recently was VP of sales and group manager. Between 2007 and 2010, he was director of sales for Sinclair.
Prior to that and from 2004, he was GM of Sinclair’s WSMH Flint, Mich. From 2002 to 2004, he was VP and director of sales for Transit Television Network.
From 1996 to 2001, he was VP and director of sales for WRBW Orlando, Fla. Prior to that, Schwartz held various positions at the national rep firms Seltel and Petry, including 10 years as SVP-director of sales for Seltel.