CW SIGNS DIGITAL AFFILS IN ARKANSAS
The CW Television Network is expanding its relationship with Hearst-Argyle Television in Fort Smith-Fayetteville-Springdale-Rogers, Ark. (DMA 102). Beginning Monday, April 28, the network will be broadcast on the digital multicast channels of Hearst-Argyle’s KHBS Fort Smith (ABC) and KHOG Fayetteville (ABC).
Branded “Arkansas CW,” the new 24-hour program service will include primetime series America’s Next Top Model, Smallville, One Tree Hill and Gossip Girl.
In addition to CW’s six-night, 13-hour primetime lineup, it will also offer the five-hour Saturday morning animation block Kids’ WB! on The CW, in addition to syndicated programming, including the off-network runs of Will & Grace, The King of Queens, Still Standing as well as first-run series such as The Steve Wilkos Show.
“The Ft. Smith CW affiliation with KHBS/KHOG is emblematic of The CW’s tremendous success with DTV multicast partnerships covering almost 80 markets across the country,” said Russell H. Myerson, executive vice president and general manager, The CW Plus, the network’s programming arm that services the 100-plus DMAs.
“Our new 24/7 CW program service allows us to expand on the opportunities to serve our community with a broader range of programming, including content targeting younger audiences,” said Jim Prestwood, president-general manager of KHBS/KHOG. “We also see this as a great opportunity to expand the 40/29 news brand.”
As part of the new arrangement, CW programming, under the new brand, will continue to be available on Cox channel 4 serving Northwest Arkansas and channel 22 serving Fort Smith and the River Valley. With additional carriage on SuddenLink cable, The CW Network reaches more than 95 percent of the area’s cable subscribers.
KHBS/KHOG will continue to serve also as ABC affiliates on their primary digital and analog channels, and operate a local website, www.4029tv.com.