After five marketing campaigns in almost as many years, Wendy’s is launching a high-stakes ad campaign that will stress freshness and quality, according to a story in the Wall Street Journal.
Hamburger chain Wendy’s is readying its biggest advertising campaign in years, in an effort to stress freshness and quality, and revivie its brand, according to a story in the Wall Street Journal.
Written by Suzanne Vranica, the story says the campaign includes 25 TV and 23 radio spots, 16 billboard ads and a slew of online promotions. The campaign spend will total about $75 million during fourth quarter, the story says.
WSJ Online subscribers may read the full story here.