Affiliation brings new network’s clearance to 87% of U.S. homes, including 27 of top 30 markets.
My Network TV announced its latest affiliate today: Hearst-Argyle’s KQCA Sacramento, Calif., currently a WB affiliate. The deal gives the new network 87% U.S. clearance.
“We feel that the partnership between KQCA 58 and My Network TV is a perfect fit,” Elliott Troshinsky, president and general manager of KQCA said. “The new My 58 TV brand will focus on connecting our viewers with a network created specifically for them, providing a solid interactive experience online and giving viewers a true sense of ownership of our station.”