The Sept. 22 conference in New York will gather experts in content creation, distribution and monetization to explore branded entertainment strategies.
NATPE will bring together top brands, advertising executives, production companies, studios and ad solution providers to share strategies and innovative case studies in branded entertainment at its Brand Innovation Summit.
The, one-day executive conference is designed to highlight how brands and producers are changing the way they partner to finance, create, distribute and monetize content. A follow-up to NATPE’s Brand & Ad Innovations track at the NATPE 2011 conference, the Brand Innovation Summit takes place on Sept. 22 at JWT New York.
“Our multiplatform world creates incredible opportunities for brands, creative professionals and studios to develop content and campaigns that will appeal to consumers regardless of medium,” said , NATPE President-CEO Rick Feldman. “Gathering these accomplished executives together to explore solutions and new possibilities will not only make for a series of fascinating conversations, but will also help further the goals of both brands and producers.”
The summit, which will stream live on natpe.org, includes sessions on how brands measure marketplace success; the rise of digital video projects starring big-name talent; how leading brands are making themselves leading content producers; building a new entertainment brand; the relationship between sponsors and content creators; the tools that measure effectiveness; social entertainment; and digital content distribution.
Speakers include Jordan Levin, Generate; Bob Friedman, Radical Media; Rob Barnett, My Damn Channel; Lynn Bolger, comScore; Doug Scott, OgilvyEntertainment; Scott Donaton, Ensemble; Mike Wiese, JWT; Matt MacDonald, JWT; Donnie Williams, Horizon Media; Erin McPherson, Yahoo!; Russ Axelrod, MSN; David Freeman, CAA; Justin Barocas, Anomaly; Kim Kadlec, Johnson & Johnson; Nadine McHugh, Colgate-Palmolive; Molly Sugarman, Horizon Media; Trudy Hardy, BMW North America; Chris Wilson, Rentrak; Scott McKinley, The Nielsen Co.; David Lang, MindShare Entertainment; Brent Montgomery, Leftfield Pictures; Mike Balducci, Experian Marketing Group; Michael Buckley, What the Buck?!; Ellen Liu, The Clorox Co.; Betsy Spence, Macy’s; Barry Calpino, Kraft Foods; Anthony Batt, Katalyst Films; Tariq Muhammad Walker, AOL/Huffington Post Media Group; Charles Gabriel, AOL Video; Tom Wolfe, Rovi Corp.; Josh Gad, The Book of Mormon; Jason Krebs, Tremor Video; Michael Wolff, Adweek magazine; Gian Lombardi, YuMe; and Peter Nicholson, JWT.
RBC Capital Markets, Aol Video and Rovi Corporation are the summit’s presenting sponsors, along with sponsors Tremor Video and YuMe. Adweek and Video Nuze are media partners, and NBTV Studios is the live production partner. Registration information, a complete agenda with a list of speakers and additional details are available online at http://www.natpe.org.