The new Petry AdWorks will perform advanced advertising representation services for broadcast and subscription television operators and nationally distributed television networks.
Broadcast and media sales company Petry Media and TV Media Works, a multi-platform advertising organization, today announced a new joint venture, Petry AdWorks. The partnership will generate advertising sales and advanced media revenue for traditional and new media platforms, including: digital, second screen applications and addressable advertising, long- and short-form direct response, mobile, interactive TV advertising, political, as well as general advertising representation.
Petry AdWorks, the company said, will perform advanced advertising representation services for broadcast and subscription television operators and nationally distributed television networks. It said it “will employ exclusive engagement technology to enhance and maximize advertiser performance through a targeted and interactive media inventory.”
“This partnership creates a massive ad sales organization that has delivered billions of dollars in local, regional and national advertising revenue,” said Gary Turner, CEO of TV Media Works. “It has deployed its interactive engagement technology in over 200 national iTV ad campaigns with iconic blue-chip brands including P&G, Reebok, Ford, HP and Mercedes Benz.
“By offering the viewer engagement technology and ad targeting, our interactive television applications have delivered, on average, three-and-a-half minutes of viewership from a single 30-second spot,” Turner continued. “These interactive TV enhancements can easily be added to existing content and ad creative providing an experience that is not only more enjoyable for the viewer, but exponentially more valuable to advertisers, content providers and distributors. That’s a win-win for everyone involved.”
“Focused on maximizing advertising revenue for our clients, Petry AdWorks utilizes more precise audience targeting, viewer engagement and its sales expertise to monetize traditional ad inventory while generating new media revenue for its television partners,” said Doug Fierro CEO of Petry Ad Works. “Petry Ad Works’ platform and approach will allow advertisers to target and engage their audience more effectively and efficiently, through our exclusive interactive technology across mobile, second screens and main screens.”
Petry AdWorks said it is in late-stage contract negotiations with multiple television networks and advertising technology companies. Several deal announcements are expected in the coming weeks.