Inside TV’s Terrible, Horrible, Very Bad Upfront
Depending on who is doing the talking, TV’s 2020 “upfront” market was absolutely horrendous or merely awful. Advance advertising commitments …
Depending on who is doing the talking, TV’s 2020 “upfront” market was absolutely horrendous or merely awful. Advance advertising commitments …
Bob Bakish, president and CEO of ViacomCBS, says the upfront advertising market is going well, although he offered few details. “On the …
Harry Jessell: Affiliates with whom I spoke were clearly ticked off by last week’s show, with many preempting it. “Bone-headed,” said one. …
From being name-checked in the show to inserting Easter eggs for marketers.
Unable to put on its upfront pitch at Radio City in May, NBCUniversal put its star-studded upfront message on television. But first, …
Turkish telenovela adaptations, soccer programming, music and reality shows and amped-up news coverage are among the programming highlights …
NBCUniversal’s upfront will be hosted by Liz Lemon, Jack Donaghy and Tracy Jordan and be shown to the masses as a TV special, rather than an …
With the coronavirus pandemic spurring chaos across the U.S. economy, some of the TV networks’ best-known ambassadors to the advertising …
The nation’s big media companies are trying to avoid great pressure from advertisers and media buyers to take severe cutbacks in ad rates in …
Disrupted by the COVID-19 pandemic, advertisers canceled 15% to 25% of the third-quarter advertising time bought during the 2019-20 upfront, …
The myriad complications and stresses of the COVID-19 pandemic have created a television upfront season unlike any in memory. In a typical …
The 2020 pilot season has remained unfinished business, with pilots ordered but not filmed. And yet, under most extraordinary circumstances, …
Every spring CBS parades its stars and executives across the Carnegie Hall stage to try to persuade advertisers to buy commercial time …
In the first part of its virtual upfront presentation Monday, the media company employed its on-air talent to make the point that the merger …
Ad spending during this year’s upfront network TV marketplace will decline 33% from last year’s, if one occurs at all. Those are the …
In a virtual presentation to media agencies and marketing executives on Tuesday, Steve Mandela, president of advertising sales and marketing …
Univision will be presenting its 2020-21 programming plans with advertisers and agencies virtually on June 16, the broadcaster said, the …
The Comcast-backed company on Monday reiterated its interest in having advertisers give consideration to a series of new initiatives it has …
NBCUniversal unveiled plans for a new advertising venture with its Comcast sibling Sky, a “creativity summit” over the summer and other …
Amid a coronavirus pandemic, which ground filming to a halt, decimated broadcast pilot season and canceled the traditional May …
In-person glitzy events were scrapped because of the pandemic, but that won’t stop the sales pitches.
A week before ViacomCBS would normally hold its annual upfronts bash at New York’s Carnegie Hall—which, like every other in-person upfronts …
The Spanish-language broadcaster will update buyers on the state of its business and unveil its programming strategy for the remainder of …
Adjusting along with the rest of the industry to COVID-19, NBCUniversal has scheduled a virtual event for advertisers on May 11, the same …
Many advertisers are pressing for negotiations to take place in September and October, according to eight executives with knowledge of …
AMC Networks has opened up an online destination for its advertising business, hoping to connect with clients now that face-to-face meetings …
One month ago, the annual May upfronts week was upended as all the major media companies canceled their presentations en masse and switched …
As buyers and media companies enact new strategies in the wake of COVID-19’s impact on the country and world, several are beginning to doubt …
Information about new ad products and strategies to reach audiences is key, but other traditions aren’t necessary.
Caution about the spread of the coronavirus has led Discovery to cancel its May upfront presentation. Discovery said it has prepared an …
“In light of recent developments and the current guidelines being set by health officials regarding COVID-19, The CW Network has decided to …
Both CBS and NBCUniversal have canceled their upfront presentations that were scheduled in New York for mid-May. Both companies will present …
The IAB is now offering streaming options to members who are abandoning upcoming live presentations as virtual upfronts gain momentum. The …
A+E Networks has become the latest company in the TV business to alter upfront presentation plans because of concerns over coronavirus. …
Comcast FreeWheel’s “NowFront” upfront event had been scheduled for March 12 in New York. A FreeWheel representative said it hopes …
Fox News is the first media company to cancel its upfront in the wake of the coronavirus outbreak “in a precautionary effort to keep our …