At Peacock’s NewFront presentation Tuesday, NBCUniversal rolled out new commercial formats aimed at giving sponsors more attention and a better opportunity to interact with viewers. One of the new formats enables an advertiser to be everywhere NBCU’s. Called Spotlight Plus, the advertiser’s message shows up no matter what a viewer is watching, like a cross-platform roadblock, whether it’s an original film on Peacock, a drama on a linear network or a content on a third-party digital platform.
Future Today, a provider of ad-supported streaming, is now a member of the Interactive Advertising Bureau (IAB). Future Today said its flagship channels — HappyKids, Fawesome and iFood.tv — “consistently rank among the […]
For a second straight year, YouTube will host its annual Brandcast pitch to video ad buyers during the heart of what had been a week dominated by traditional TV network upfronts in New York. The digital video giant, which had been an anchor tenant of the more digitally focused NewFronts ad showcase held earlier in the spring, made its mid-May debut last year with a show in the Broadway theater district. This year, on May 17, Brandcast is heading uptown to Lincoln Center’s recently renovated David Geffen Hall. The evening show will be followed by an after-party, YouTube said in a blog post.
