New Grass Mantra: ‘Buy, Build Or Partner’
To implement its “complete solutions” approach, the newly reorganized Grass Valley is now looking to partner with other vendors with complementary technology or possibly buy them, says the company’s new CMO Graham Sharp. “You may see some acquisitions over the coming six months,” he says.
The equipment supplier new owners want to quell any uncertainty about its future and unveil a number of new products and improvements, including the its new Stratus media flow application suite, which helps users deal with the hassles of multiplatform content delivery.
Pushing Grass Valley Back To Profitability
The tech icon is now led by Alain Andreoli (right), who says the revamped firm’s emphasis on video production and infrastructure products, along with its design and development services, should mean a return to a positive bottom line “fairly quickly.” He says they believe “there is an opportunity to offer more complete solutions instead of only point products.”
The new president and CEO of the broadcast equipment vendor is an operating partner of Francisco Partners, the private equity firm that bought Grass Valley from Technicolor last month for $80 million and other considerations. Jeff Rosica will stay on as EVP and chief sales and marketing officer.
