Colorado May Cut Incentives To Lure TV, Films

Colorado Viewers A Key Political Ad Target

The pummeling of Colorado TV viewers by political ads will continue for another two and a half weeks. Colorado is on the national radar as a battleground state for key congressional and gubernatorial races — some of the closest in the country. Denver is among the top media markets by ad volume across all races, according to Kantar Media/CMAG. The market forecast for political TV advertising revenue is $50 million, says a Denver station manager.

 

Political Ads A Boon To Colorado TV Stations

Among the biggest winners in Tuesday’s election were broadcasters in swing states like Colorado. “In 2012, we are estimating the political dollars spent in Denver to be around $67-$68 million and in the state to be around $86 million,” according to one market source.

Entravision Names Colorado Interactive Sales Mgr.

Entravision Communications Corp. announced the addition of Jacob Paulsen as interactive sales manager for its Colorado markets. In his new role, Paulsen will be responsible for leading Entravision’s digital and interactive sales efforts in its Denver, Aspen, Colorado Springs and Pueblo markets. Entravision’s digital initiatives in Colorado are designed to complement the company’s Entravision360 cross-platform content […]