DoubleVerify Ramps Up Its Brand Safety Technology

DoubleVerify, a software platform for digital media measurement, data and analytics, has released enhancements to its connected TV (CTV) brand safety and suitability solution that include DV’s app-level avoidance categories and app store data controls — providing advertisers with additional tools to ensure alignment with suitable inventory and brand equity protection on CTV. On the […]

Mobile App Video Fraud Increases 50% YOY, Verification Surges On CTV

DoubleVerify, a software platform for digital media measurement, data and analytics, today released its 2021 Global Insights Report, an annual study on the current state of digital media quality and performance. This year’s report found that many post-bid quality metrics measured and benchmarked by DV are moving in a positive direction, with violation rates decreasing. […]

DoubleVerify Taps Doug Campbell As Chief Strategy Officer

DoubleVerify, a software platform for digital media measurement, data and analytics, today appointed Doug Campbell as chief strategy officer. In his role, he will be responsible for global strategy and corporate development. He will report to Mark Zagorski, CEO of DoubleVerify. Campbell has more than two decades of experience in growing public and private companies in […]

MRC Revokes Accreditation For Hulu, 2 Others

The Media Rating Council today revoked accreditation for measurement services from Extreme Reach, Hulu and Protected Media, and denied accreditation for a service from DoubleVerify. It also granted accreditation for services from C3 Metrics, Hulu and Flashtalking.