Digital media data and analytics company DoubleVerify has received accreditation from the Media Rating Council for Video Viewable Impressions for connected TV (CTV). The company says this will help identify issues with advertisements that have run or played when TV sets are off.
DoubleVerify, a software platform for digital media measurement, data and analytics, and Roku announced that the companies will continue to collaborate and conduct investigations into emerging ad fraud schemes within […]
DoubleVerify, a software platform for digital media measurement, data and analytics, announced an expansion of its quality solutions with Meta to enable media measurement and help maximize advertiser performance on […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has partnered with TVision, a provider of second-by-second analysis of how viewers are watching TV, to enhance performance measurement across […]
TVision has created a partnership with DoubleVerify in an effort to offer marketers advertising attention data attached to ad exposure and viewable data for connected TV (CTV) commercials. TVision’s technology will measure eyes-on-the-screen data for advertising attention, while Double Verify’s advertising exposure CTV data will offer specific granular performance on CTV, beyond general viewership. Double Verify is a platform for digital media measurement and analytics.
Beginning today, DoubleVerify, a software platform for digital media measurement, data and analytics, is making its measurement solutions available for all Netflix advertisers. With this release, the company says, “Netflix […]
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DoubleVerify, a software platform for digital media measurement, data and analytics, today announced that the company has received Media Rating Council (MRC) accreditation for its DV Authentic Attention metrics, DV’s attention-based […]
DoubleVerify said its new system for dealing with the issue of advertisers paying for connected TV ads that appear on devices and apps hooked up to TVs that are turned off has cut down on fraud and improved performance.
The explosive growth of connected TV advertising has left a wave of fraud schemes in its wake, according to a new report from DoubleVerify. DoubleVerify says the number of fraud schemes it uncovered jumped by more than 70% from 2020 to 2021.
Netflix’s entry into the ad business could give the connected TV business a big boost. Mark Zagorski, CEO of DoubleVerify, a top CTV measurement and verification company, said a Netflix with ads could grow the market for CTV ads by 30% to 50%, with Netflix attracting 40 million ad support subscribers right out of the gate.
VideoByte, a provider of connected TV (CTV) advertising technology, selects DoubleVerify as its premiere partner to ensure the VideoByte platform benefits advertisers, publishers, and users with quality data and controls. DoubleVerify is […]
DoubleVerify says that several of its programmatic targeting services have been accredited by the Media Rating Council. The products include fraud avoidance for connected TV, desktop, mobile web and mobile app ads, including invalid traffic avoidances and ID display and video viewability targeting for desktop, mobile web and mobile apps.
DoubleVerify and Comscore say they formed a partnership to verify and measure cross-screen ad campaigns.The new service combines DoubleVerify’s “Authentic Ads,” a metric that verifies ads are fully viewed by a real person in a brand-suitable environment, with Comscore’s Campaign Ratings cross-platform product, which provides data on deduplicated reach and frequency across TV, connected TV, desktop and mobile.
DoubleVerify, a software platform for digital media measurement, data and analytics, has released enhancements to its connected TV (CTV) brand safety and suitability solution that include DV’s app-level avoidance categories […]
DoubleVerify, a software platform for digital media measurement, data and analytics, today released its 2021 Global Insights Report, an annual study on the current state of digital media quality and […]
DoubleVerify, a software platform for digital media measurement, data and analytics, today appointed Doug Campbell as chief strategy officer. In his role, he will be responsible for global strategy and corporate […]
The Media Rating Council today revoked accreditation for measurement services from Extreme Reach, Hulu and Protected Media, and denied accreditation for a service from DoubleVerify. It also granted accreditation for services from C3 Metrics, Hulu and Flashtalking.
