DoubleVerify said its new system for dealing with the issue of advertisers paying for connected TV ads that appear on devices and apps hooked up to TVs that are turned off has cut down on fraud and improved performance.
The explosive growth of connected TV advertising has left a wave of fraud schemes in its wake, according to a new report from DoubleVerify. DoubleVerify says the number of fraud schemes it uncovered jumped by more than 70% from 2020 to 2021.
Netflix’s entry into the ad business could give the connected TV business a big boost. Mark Zagorski, CEO of DoubleVerify, a top CTV measurement and verification company, said a Netflix with ads could grow the market for CTV ads by 30% to 50%, with Netflix attracting 40 million ad support subscribers right out of the gate.
VideoByte, a provider of connected TV (CTV) advertising technology, selects DoubleVerify as its premiere partner to ensure the VideoByte platform benefits advertisers, publishers, and users with quality data and controls. DoubleVerify is a leading software platform for digital media measurement, data and analytics, with strong capabilities in CTV inventory and the app ecosystem. With the CTV space […]
DoubleVerify says that several of its programmatic targeting services have been accredited by the Media Rating Council. The products include fraud avoidance for connected TV, desktop, mobile web and mobile app ads, including invalid traffic avoidances and ID display and video viewability targeting for desktop, mobile web and mobile apps.
DoubleVerify and Comscore say they formed a partnership to verify and measure cross-screen ad campaigns.The new service combines DoubleVerify’s “Authentic Ads,” a metric that verifies ads are fully viewed by a real person in a brand-suitable environment, with Comscore’s Campaign Ratings cross-platform product, which provides data on deduplicated reach and frequency across TV, connected TV, desktop and mobile.
DoubleVerify, a software platform for digital media measurement, data and analytics, has released enhancements to its connected TV (CTV) brand safety and suitability solution that include DV’s app-level avoidance categories and app store data controls — providing advertisers with additional tools to ensure alignment with suitable inventory and brand equity protection on CTV. On the […]
DoubleVerify, a software platform for digital media measurement, data and analytics, today released its 2021 Global Insights Report, an annual study on the current state of digital media quality and performance. This year’s report found that many post-bid quality metrics measured and benchmarked by DV are moving in a positive direction, with violation rates decreasing. […]
DoubleVerify, a software platform for digital media measurement, data and analytics, today appointed Doug Campbell as chief strategy officer. In his role, he will be responsible for global strategy and corporate development. He will report to Mark Zagorski, CEO of DoubleVerify. Campbell has more than two decades of experience in growing public and private companies in […]
The Media Rating Council today revoked accreditation for measurement services from Extreme Reach, Hulu and Protected Media, and denied accreditation for a service from DoubleVerify. It also granted accreditation for services from C3 Metrics, Hulu and Flashtalking.