DoubleVerify Taps Doug Campbell As Chief Strategy Officer

DoubleVerify, a software platform for digital media measurement, data and analytics, today appointed Doug Campbell as chief strategy officer. In his role, he will be responsible for global strategy and corporate development. He will report to Mark Zagorski, CEO of DoubleVerify.

Campbell has more than two decades of experience in growing public and private companies in advertising technology, connected TV (CTV) and over-the-top (OTT) video, digital measurement, data analytics and software-as-a-service (SaaS).

Prior to joining DV, he was chief strategy officer at Telaria, where he oversaw the successful merger with Rubicon Project and the acquisition of SpotX to form Magnite, a global, independent sell-side platform.

Previously, Campbell was chief operating officer at eXelate where he led the sale of the company to Nielsen and went on to serve as Nielsen’s SVP of global strategy and corporate development, where he oversaw strategic acquisitions in digital media and consumer measurement.

Prior to eXelate, he was an entrepreneur and held various leadership positions at local digital media pioneer, WorldNow. Campbell began his career as an investment banker at Merrill Lynch.