Not surprisingly, the start of the football season led to an uptick in broadcast TV usage. Somewhat unexpected, however, is that the gains for broadcast networks didn’t take away audience share for cable and streaming outlets, according to Nielsen’s Gauge snapshot of TV use for September.
CBS is putting one of the last big pieces of its 2020-21 schedule into place. The network has set premiere dates for its Friday dramas MacGyver, Magnum P.I. and Blue Bloods. All three shows are set to debut on Dec. 4, giving the network a nearly full series lineup and at least one hour of originals on every night of the week.
