For newspapers, TV, radio and other local media companies focused on creating content for SMBs, success depends on the actual execution and tracking of a content plan. In the final part of a three-part CrowdCheck, Local Market Launch’s Gideon Rubin describes how SMBs and the publishing agencies that represent them can effectively plan, staff, execute and profitably scale their content production strategies. Read parts one and two here.
Gideon Rubin
May 1, 2024
Editor on Duty: Mark K. Miller
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