Hoda Kotb’s return to Today boosted the NBC morning show’s ratings above competitor Good Morning America last week. Today topped GMA both in total viewers and in the key news demographic of adults 25-54 for the week of Sept. 2, according to Nielsen. Overall, Kotb’s first week back from maternity leave pulled in an average of 3.872 million live-plus-same-day viewers compared to GMA’s 3.835 million. In the demo, the numbers were 1.202 million to 1.150 million.
One of the on-air fixtures on NBC’s Today show will soon be returning to the lineup. Hoda Kotb, who has been out on maternity leave, said she will be back on the show on Tuesday, Sept. 3, the day after Labor Day.
Jenna Bush Hager will join Hoda Kotb as the co-host of the fourth hour of NBC’s Today. She replaces Kathie Lee Gifford, who announced that she would step down in April.
NBC’s morning TV franchise has become adept at leveraging the network’s coverage of the Olympic Games. Every two years viewers can count on emotional athletes and their families and friends stopping by the remote set of the program on the Olympics site to share the glory. There is more on the line than usual this year due to a wrenching change Today went through Nov. 28, when longtime co-anchor Matt Lauer was fired over his alleged sexually inappropriate behavior with an employee.
It’s easy to compare Hoda Kotb’s salary to predecessor Matt Lauer’s and cite gender inequity. But TV thrives on paying new hosts less.
As far as hard-knocks origin stories go for television hosts, it does not get much better.
Ending the post-Matt Lauer period of uncertainty, NBC has named Hoda Kotb (right) co-anchor of Today, pairing with Savannah Guthrie. Kotb will continue her long-running teaming with Kathie Lee Gifford in the 10 a.m. hour of the morning show.
A source at NBC says that Kotb “will be in the co-anchor chair for the foreseeable future,” after Lauer was fired from the Today show lfor inappropriate sexual behavior.
Jack Abernethy, CEO of Fox Television Stations and co-president of Fox News; Hoda Kotb of NBC’s Today; and Rosanna Scotto, co-host of WNYW’s Good Day New York, were among those celebrating in New York in advance of Page Six TV’s launch in syndication. The new show debuts Monday, Sept. 18.
NEW YORK (AP) — “Today” show host Hoda Kotb says she has adopted a baby girl. The co-anchor of the fourth hour of the NBC morning program said in an emotional phone interview Tuesday that she adopted a newborn and named her Haley Joy. The 52-year-old Kotb says the baby was born on Valentine’s Day. […]
Courted by ABC’s The View, the new deal keeps Kotb together with Kathie Lee Gifford on the wine-soaked fourth hour of the Today show.
NBC could be up for another battle with ABC, this time over popular Today show co-host Hoda Kotb — who sources say is being considered by ABC as a potential new co-host for The View.