Hulu

Full House, Family Matters, Step by Step and Perfect Strangers are among the comedies coming to the streamer. The deal totals more than 800 episodes of the five series and marks the streaming debut of the beloved family friendly lineup that ran on ABC in 1989-2000 (and again in 2003-05).

A not-so-simple question has plagued the TV and advertising industries for years: What is the value of TV programming that is no longer being watched on TV? A partial answer has arrived. Nielsen said Tuesday it is now counting views of certain types of programming on Hulu’s live service and YouTube TV, which can then be used as currency in negotiations between TV networks and advertisers. The maneuver would place viewing from so-called “skinny bundles” of programming offered by subscription-video-on-demand players into the mix when Madison Avenue decides what types of content to support.

Campbell most recently served as managing director of global growth marketing for Google Cloud.

Including the 35, Hulu says it now has 90 CBS stations on board..The expansion comes after CBS and the CBS Affiliates Board reached an agreement earlier this year clearing the way for the affiliates to be distributed on streaming platforms like Hulu.

Hulu viewers will have access to HBO and Cinemax programming under a new deal that has closed just in time for Game of Thrones Season 7 premiere. Beginning today, viewers can stream all of HBO’s series, theatrical movies, documentaries, sports, and comedy and music specials — both live and on demand — on Hulu for $14.99 per month. For an additional $9.99 per month, viewers can also add Cinemax programming.

Hulu’s new live package of linear TV networks could add major TV advertising and subscription revenues to its coffers. The service, which started up last month, could — after getting 1.18 million subscribers, 1% of the total U.S. TV homes at 118 million — initially generate annual advertising revenue of $71.1 million and $568.3 million in subscriber fees.

Fox has created a national feed of Fox programming that Hulu is substituting for Fox affiliates until they settle their differences. Fox apparently wants to make sure that it sets the lowest possible benchmarks for compensating affiliates, even though they contribute much with their local news and popular syndicated shows. Fox should be encouraging affiliates’ enthusiastic participation with compensation equal to their true value.

The Wall Street Journal reports that Fox is turning up the heat in a fight with its affiliates over carriage fees from OTT services that want to carry Fox programming. The network has started offering a national, 24-hour feed on Hulu’s live-streaming TV service in more than 70 markets where it hasn’t come to agreements on streaming with local affiliates. The national service replaces the affiliates’ local news and syndicated programming with programming from Fox cable networks.

Hulu is barely two weeks into the launch of its new live TV product and CTO Tian Lim says that so far, so good. But the process of building the service, taking on all the challenges associated with live TV and redesigning Hulu’s platform has been extremely challenging. Lim talks about the new UI, wrangling an unwieldy world of metadata and getting programmers and broadcasters on board with a new way to present live TV.

Joel Stillerman joins Hulu from AMC Networks, where he was president of original programming and development for AMC and Sundance TV.

With this new collaborative agreement, affiliates are joining with CBS to distribute premium content to new “skinny bundles” reaching viewers coast-to-coast across multiple platforms and screens anytime and anywhere, including on Hulu and YouTube TV in addition to CBS All Access.

Entertainment One and Hulu have sealed an exclusive streaming deal for multiple eOne series totaling 240 hours.

NEW YORK (AP) — Just a week after its premiere, “The Handmaid’s Tale” has won a second season from Hulu , which is bringing aboard Alec Baldwin for an upcoming […]

Hulu has officially unleashed its horse in the crowded virtual pay-TV race. The streaming-video provider announced the beta launch of Hulu With Live TV, priced starting at $39.99 monthly for around 50 channels. The service includes ABC, CBS, Fox, NBC programming — with the availability of local stations varying by market — and cable nets including ESPN, CNN, Fox News, TBS, TNT and Disney Channel. Showtime is available for $9 extra.

Hulu has finalized a deal with NBCUniversal for carriage of 15 channels as part of its live TV service that will be unveiled soon. The deal covers NBCU-owned cable channels as well as NBC- and Telemundo-owned stations.

Later this month, the streaming service will offer livestreaming access to dozens of networks from companies like CBS Corp., 21st Century Fox, Disney, Turner and A+E Networks — as well as a standard Hulu subscription — for $40 a month. That will debut as Hulu rolls out a new, personalized user interface for all subscribers, which will integrate its live and on-demand programming.

With Hulu getting ready to launch a cable-competing live TV service, partial owner Comcast, even though hamstrung by merger conditions, isn’t sitting still ahead of the frontal assault.

The pricing for Hulu’s live TV service, a competitor with cable television — as well as a host of other streaming TV services like Sling TV, PlayStation Vue, DirecTV Now and YouTube TV — will likely be $39.99 per month, with ads and access to Hulu’s on-demand library, according to sources with knowledge of Hulu’s plans.

From the beginning of 2017 through April 5, according to iSpot.tv, Hulu has spent $38.3 million in national TV advertising — more than double the $16.2 million it spent over the same time period a year ago. PlayStation Vue has seen its media spend triple this year so far — $37.6 million versus $11.1 million in 2016. Big TV broadcast network spending is generally up as well.

The streamer is now searching for a CMO who would oversee all marketing including the forthcoming live TV service.

Hulu has beefed up its Spanish-language offerings with two deals unveiled today that secure programming from Sony Pictures Television and co-owner Comcast’s Telemundo.

Hulu, which has been growing its content portfolio, is adding a chief content officer position. The streaming service has been conducting a search and meeting with potential candidates for the past couple of months.

Hulu and A+E Networks have inked a deal to add an A+E suite of channels to its live streaming product. The deal adds live and on-demand streaming access to A&E, History, Lifetime, LMN, FYI, and Viceland to Hulu’s core package of more than 40 live channels, which is set to launch this spring.

Despite the obvious abilities these virtual multi-network services wield to create a more consumer-friendly ad model, at least in the near-term, their ads will look a whole lot like those delivered through the normal pipes. That means marketers should hang their hopes for innovation in TV commercials less on live streaming TV — and more on particular subsections such as video on demand.

Streaming-video viewing of reality television programming is on the rise, according to a new study by 7Park Data. The firm’s newest study of OTT viewership found that reality TV viewing is up 10.3% from one year ago on Hulu and up 28.3% on Netflix — making reality one of the biggest growth genres for the two services.

On Stage, the new virtual reality show co-produced by Hulu and Live Nation, launched on Hulu’s VR app Thursday. The first episode features performer Lil Wayne, while the second, featuring Major Lazer, will debut later this year.

Here are three, starting with the fact that the field is dominated by four players: Netflix, Amazon, Hulu and YouTube, though Amazon is emerging as the real revenue-generating juggernaut among the lot. Sahil Patel notes that TV networks are also finding it worth their while to go directly to consumers now.

Hulu isn’t just for Disney’s TV shows and made-for TV fare anymore. It will offer more than 50 theatrical movies from the studio’s library as part of a new multi-year deal.

It’s a show that has been on the brink of cancellation, officially canceled on Fox, then rescued by Hulu. To say The Mindy Project has endured a winding road on the small screen would be as understated as one of the outfits worn by its titular character, Mindy Lahiri.