Spot TV Spot-Check: Looking Good

Sue Johenning, Initiative U.S. EVP-director of local broadcast, says 2013 is off to a good start in local markets: “Automotive is up over last year. There is still a lot of telecom. Which is cellular, but it’s also the battle between companies who provide Internet and phone service. Retail is pretty good. Financial is popping in quite a few markets.” She also discusses the impact that the upcoming upfronts may have on local TV; whether money is shifting out of spot TV to other media; the move to live-same-day ratings as currency; and Nielsen’s effort to improve ratings in diary markets.