The Joint Industry Committee looking to create standards for measuring television viewing, has come out with the scoring system it will use to evaluate measurement companies seeking certification from the JIC, including Comscore, InnovidXP, iSpot, SambaTV, VideoAmp and 605.
Innovid has introduced its TV measurement platform for converged TV, InnovidXP, which it says demonstrates its “commitment to measurement innovation with the first unified cross-platform solution directly integrated with ad serving […]
