TVN'S OTT NEWS SUMMIT 2020
Bloomberg QuickTake Courts ‘Modern Leaders’ With New OTT Channel
Jean Ellen Cowgill, GM of Bloomberg’s forthcoming QuickTake streaming channel, and its global head of digital strategy and business development, says COVID-19 is driving even larger audiences to OTT and bringing the platform closer to an inflection point. QuickTake hopes to capture younger business professionals with a more dressed-down visual and narrative style than its more buttoned-down signature brand.
